Not surprisingly, looks matter. But so does taste.

Gallo published its first wine trends survey, entitled Top 10 Snapshots of the American Wine Consumer.  Good graphics and numbers, including that "2/3 of wine drinkers selected a wine for its label, particularly younger wine drinkers. However, 76% of wine drinkers declare that exceptional taste is ultimately what keeps them coming back for more."  Not surprising, although the following stat is: 46% of "younger" wine drinkers drink wine over ice?!