MICHAEL JORDAN UNABLE TO PROTECT HIS NAME BRAND IN CHINA

As is evidenced on Michael Jordan's recent loss in an appellate trademark court in China, protecting one's brand in China -- even one as distinct and presumably invulnerable as the name brand "Michael Jordan" -- takes careful planning and a distinct strategy. This article by our foreign counsel Deanna Wong on June 2nd for Bloomberg news showcases the different strategies implemented by Michael Jordan and Allen Iverson, and different results.